Vice President, Marketing
Joanna leads Marketing, Communications and Community Engagement for WeDriveU, overseeing brand strategy, thought leadership, demand generation, employee engagement and community programs. She has over 25 years of experience building high-growth brands. She previously led North America Marketing for the U.S. Shuttle & Transit and School divisions following Mobico Group’s acquisition of WeDriveU. Joanna has consulted for B2B and B2C clients and held marketing communications, media and analyst relations roles inside private and public companies including Zaplet, Hyperion and Arbor Software. Joanna sits on Mobico’s Global Sustainability Steering Group and is a founding steering committee member for its Women’s Inspiration Network employee resource group. She is on the North America Transit Alliance (NATA) Management and Communications Committees, Chairs the Shuttle Council for the Association for Commuter Transportation (ACT), and is a member of APTA, WTS, and IPMI. She holds a Bachelor of Science in Business Administration (Management) from San Diego State University.
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