Experiential Marketing Program for Automotive Leader

Experiential Marketing Program for Automotive Leader

Mercedes-Benz selected WeDriveU’s transportation management team to offer a flawless luxury press trial drive experience for journalists.

When Mercedes-Benz USA needed a driver staffing and transportation management partner to help launch its new crossover, their marketing agency called WeDriveU. The high-profile press event involved end-to-end Transportation Management for a nine-day event spanning three U.S. states, a scope similar to many other Experiential Marketing programs WeDriveU executes for the automaker.

Read the full case study.

Learn more about WeDriveU Automotive Launch Campaigns or contact us to learn how easy it is to roll out a similar program.

Image: WeDriveU, Inc.