Experiential Marketing Program for Automotive Leader
Mercedes-Benz selected WeDriveU’s transportation management team to offer a flawless luxury press trial drive experience for journalists.
When Mercedes-Benz USA needed a driver staffing and transportation management partner to help launch its new crossover, their marketing agency called WeDriveU. The high-profile press event involved end-to-end Transportation Management for a nine-day event spanning three U.S. states, a scope similar to many other Experiential Marketing programs WeDriveU executes for the automaker.
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Image: WeDriveU, Inc.