How Experiential Marketing is Transforming the Car Buying Experience
WeDriveU was selected to deliver “The Acura Experience” at 17 W Hotel properties in 14 U.S. cities. Available through its Whatever/Whenever® concierge service, the Experiential Marketing program from WeDriveU enabled guests to reserve a luxurious, seven-passenger MDX driven by a professional WeDriveU chauffeur.
WeDriveU’s brand ambassadors offered guided demos for guests to interact with the vehicles and immerse themselves in MDX luxury, performance and technology while enroute to local destinations. Success led to renewing and expanding the program over a five-year period.
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